ever. As I observe individuals going about their daily lives, I witness an abundance of trust. We are trusting and trustworthy. We might distrust institutions and organizations more than our grandparents and great-grandparents, but we haven’t given up on trusting individuals, even strangers, with life’s everyday goings- on. The more we understand that our brains actually trust and distrust at the same time, the more we’ll be able to navigate the current “trust crisis.”
“Why? Because without trust, and without an understanding of how it is built, managed, lost, and repaired, a society cannot survive, and it certainly cannot thrive. Trust is fundamental to almost every action, relationship and transaction. The emerging trust shift isn’t simply the story of a dizzying upsurge in technology or the rise of new business models. It’s a social and cultural revolution. It’s about us. And it matters.” 3
The more we learn about trust, the more we may become convinced it is a magical remedy that can heal everything from interpersonal relationships to world economies. In almost every field of study, trust is one of the key lubricants for success. If you want to create a good family, raise great children, or get along with your in-laws, trust is the foundational element. It stands above love, compassion, safety, and provision. If you want to build a successful business, trust is the cornerstone you will need. Want an economic system with sustainable growth? You guessed it, trust is an essential component. Do you want to become a great leader? More than any other factor, obtaining people’s trust will not only let you achieve your goal, but will allow you to remain their leader through thick and thin.
Trust Me
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